The main types are wordmark, lettermark, symbol/icon, combination mark, abstract mark, mascot, and emblem. Each type suits different branding goals, readability needs, and use cases (web, packaging, signage).

Wordmarks and combination marks are best for new brands because they clearly show the business name while building recognition.

Tech often suits symbol/abstract plus clean typography, real estate often suits lettermark/emblem, food often suits combination/mascot with warm colors, healthcare often suits symbol/wordmark with calm colors, and fashion often suits minimal wordmarks with premium neutrals.

Blue signals trust (finance, tech, healthcare), red signals appetite and urgency (food, retail), green signals wellness and eco (health, sustainability), black signals premium (luxury, fashion), and orange/yellow signals friendly energy (kids, creative).

DIY logo makers are fast, affordable, and editable, helping startups launch a professional brand identity without waiting weeks or spending heavily.

Yes. When a logo maker offers balanced templates, strong typography options, and high-resolution or vector exports, a DIY logo can look professional on all platforms.

Match font to brand tone: sans-serif for modern and digital, serif for traditional and trusted, script for boutique/creative (sparingly), and bold display styles for high-impact brands (carefully).

Simple logos perform best because they stay readable at small sizes and remain memorable across web, social media, and print.

Ideally 1–3 colors. Fewer colors improve versatility, printing consistency, and recognizability.

Yes. Many brands start with a simple logo and evolve it later while keeping core elements (color, typography, icon) consistent.